:root{
  --paper:#FAF7F1;
  --paper-deep:#F3ECDF;
  --ink:#1C1714;
  --yawkey:#6E1A22;
  --twine:#C9A227;
  --rule:rgba(28,23,20,.18);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
}
body{
  background:var(--paper);
  color:var(--ink);
  font-family:'Libre Franklin',system-ui,sans-serif;
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
a{color:inherit}
img{max-width:100%;display:block}
.mono{font-family:'IBM Plex Mono',monospace}
.display{font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;line-height:.92;letter-spacing:.005em}
:focus-visible{outline:3px solid var(--yawkey);outline-offset:3px;border-radius:2px}

/* ---------- top ticker ---------- */
.ticker{
  background:var(--ink);color:var(--paper);
  font-family:'IBM Plex Mono',monospace;font-size:12.5px;letter-spacing:.08em;
  padding:8px 16px;text-align:center;text-transform:uppercase;
}
.ticker b{color:var(--twine);font-weight:500}

/* ---------- nav ---------- */
.brand{display:flex;align-items:baseline;gap:10px;text-decoration:none}
.brand .display{font-size:26px}
.brand .est{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.12em;color:var(--yawkey)}
nav ul{display:flex;gap:28px;list-style:none}
nav a{text-decoration:none;font-size:14.5px;font-weight:500;letter-spacing:.02em}
nav a:hover{color:var(--yawkey)}
nav a[aria-current="page"]{color:var(--yawkey);border-bottom:2px solid var(--yawkey);padding-bottom:2px}
.btn{
  display:inline-block;background:var(--yawkey);color:var(--paper);
  font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;
  font-size:17px;letter-spacing:.06em;text-decoration:none;
  padding:12px 26px;border:2px solid var(--ink);
  box-shadow:4px 4px 0 var(--ink);
  transition:transform .12s ease,box-shadow .12s ease;
  cursor:pointer;
}
.hamburger-btn {
    box-shadow:0px 0px 0 var(--ink);
    transition:transform 0 ease, box-shadow 0 ease;
    border:0px solid var(--ink);
}
.btn:hover{transform:translate(-2px,-2px);box-shadow:6px 6px 0 var(--ink);background:var(--yawkey);color:var(--paper);}
.btn:active{transform:translate(2px,2px);box-shadow:1px 1px 0 var(--ink)}
.btn.ghost{background:transparent;color:var(--ink)}
.hamburger-btn:hover { transform:translate(0,0);box-shadow:0px 0px 0 var(--ink)}
@media(max-width:800px){
    nav ul{display:none}
    nav a[aria-current="page"]{color:var(--yawkey);border-bottom:0px solid var(--yawkey);padding-bottom:0px}
}

/* ---------- hero (home) ---------- */
.hero{
  display:grid;grid-template-columns:1.35fr 1fr;
  border-bottom:2px solid var(--ink);
  min-height:calc(92vh - 120px);
}
.hero-left{
  padding:clamp(32px,6vw,72px) clamp(20px,5vw,56px);
  display:flex;flex-direction:column;justify-content:center;gap:28px;
  position:relative;overflow:hidden;
}
.eyebrow{
  font-family:'IBM Plex Mono',monospace;font-size:clamp(15px,1.3vw,18px);font-weight:700;letter-spacing:.14em;
  text-transform:uppercase;color:var(--yawkey);display:flex;align-items:center;gap:10px;margin-bottom:6px;
}

.hero h1{font-size:clamp(58px,9.5vw,132px);max-width:12ch}
.hero h1 .red{color:var(--yawkey)}
.hero p.lede{max-width:46ch;font-size:clamp(17px,1.4vw,19px);margin-bottom:0;}
.hero-ctas{display:flex;gap:16px;flex-wrap:wrap;align-items:center}
.hero-right{
  border-left:2px solid var(--ink);
  position:relative;padding:0;overflow:hidden;
  background:var(--paper-deep);
}
.hero-photo{width:100%;height:100%;object-fit:cover;display:block}
.photo-caption{
  position:absolute;right:14px;bottom:12px;
  font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.08em;
  color:#fff;text-shadow:0 1px 4px rgba(0,0,0,.55);text-transform:uppercase;
}
.stamp{
  width:min(185px,44%);aspect-ratio:1;
  position:absolute;left:22px;bottom:22px;
}
.stamp::before{
  content:"";position:absolute;inset:-5%;
  background:var(--paper);border-radius:50%;
  border:2px solid var(--ink);box-shadow:0 4px 14px rgba(0,0,0,.28);
}
.stamp > svg{width:100%;height:100%;position:relative;z-index:1}
@keyframes spin{to{transform:rotate(360deg)}}
.stamp .center{
  position:absolute;inset:0;display:flex;flex-direction:column;
  align-items:center;justify-content:center;text-align:center;gap:4px;
}
.stamp .center .display{font-size:44px;color:var(--yawkey)}
.stamp .center .mono{font-size:12px;letter-spacing:.12em}
@media(max-width:900px){
  .hero{grid-template-columns:1fr}
  .hero-right{border-left:none;border-top:2px solid var(--ink);min-height:320px}
}

/* ---------- page hero (subpages) ---------- */
.page-hero{
  border-bottom:2px solid var(--ink);
  padding:clamp(48px,8vw,96px) clamp(20px,5vw,56px);
  display:flex;flex-direction:column;gap:22px;
}
.page-hero h1{font-size:clamp(52px,8vw,112px);max-width:14ch}
.page-hero h1 .green{color:var(--yawkey)}
.page-hero p.lede{max-width:56ch;font-size:clamp(17px,1.4vw,19px)}

/* ---------- marquee strip ---------- */
.strip{
  border-bottom:2px solid var(--ink);
  background:var(--yawkey);color:var(--paper);
  overflow:hidden;white-space:nowrap;padding:12px 0;
}
.strip-inner{display:inline-block;animation:scroll 28s linear infinite}
@keyframes scroll{to{transform:translateX(-50%)}}
.strip span{
  font-family:'Big Shoulders Display',sans-serif;font-weight:600;text-transform:uppercase;
  font-size:20px;letter-spacing:.08em;margin:0 26px;
}
.strip .dot{color:var(--twine)}

/* ---------- sections ---------- */
section{padding:clamp(56px,8vw,110px) clamp(20px,5vw,56px)}
.sec-head{margin-bottom:40px}
.sec-head h2{font-size:clamp(40px,5.5vw,72px);max-width:16ch}
.sec-head .mono{font-size:14px;font-weight:700;letter-spacing:.12em;color:var(--yawkey);text-transform:uppercase}

/* ---------- cut chart ---------- */
#cuts{border-bottom:2px solid var(--ink)}
.cutchart{display:grid;grid-template-columns:1.5fr 1fr;gap:clamp(24px,4vw,64px);align-items:center}
.cow-wrap{border:2px solid var(--ink);background:#fff;padding:clamp(16px,3vw,40px);box-shadow:8px 8px 0 var(--paper-deep),8px 8px 0 2px var(--ink)}
.cow-wrap svg{width:100%;height:auto}
.cut{fill:var(--paper-deep);stroke:var(--ink);stroke-width:2;cursor:pointer;transition:fill .15s ease}
.cut:hover,.cut.active{fill:var(--yawkey)}
.cut-label{font-family:'Big Shoulders Display',sans-serif;font-weight:800;font-size:15px;text-transform:uppercase;fill:var(--ink);pointer-events:none;letter-spacing:.04em}
.cut:hover + .cut-label, .cut.active + .cut-label{fill:var(--paper)}
.cut-info{min-height:220px}
.cut-info h3{font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;font-size:clamp(32px,3.5vw,48px);color:var(--yawkey);margin-bottom:8px}
.cut-info .mono{font-size:13px;letter-spacing:.1em;text-transform:uppercase;margin-bottom:16px;display:block}
.cut-info p{max-width:42ch}
.cut-hint{font-family:'IBM Plex Mono',monospace;font-size:12.5px;color:rgba(28,23,20,.55);margin-top:20px;letter-spacing:.06em}
@media(max-width:900px){.cutchart{grid-template-columns:1fr}}

/* ---------- card grid (distinctives) ---------- */
#different{background:var(--paper-deep);border-bottom:2px solid var(--ink)}
.cards{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
@media(max-width:1100px){.cards{grid-template-columns:repeat(2,1fr)}}
.card{border-top:2px solid var(--ink);padding:24px 0 0}
.card h3{margin:0 0 12px}
.card p{margin:0 0 14px}

.card .big{font-family:'Big Shoulders Display',sans-serif;font-weight:800;font-size:72px;line-height:1;color:var(--yawkey)}
.card h3{font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;font-size:32px}
.card .kicker{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--yawkey)}
.card p{font-size:15.5px;flex:1}
@media(max-width:900px){.cards{grid-template-columns:1fr}}

/* ---------- steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:2px solid var(--ink)}
.step{padding:36px 30px;border-right:2px solid var(--ink)}
.step:last-child{border-right:none}
.step .mono{font-size:12px;letter-spacing:.12em;color:var(--yawkey);text-transform:uppercase;display:block;margin-bottom:14px}
.step h3{font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;font-size:30px;margin-bottom:10px}
.step p{font-size:15.5px;max-width:36ch}
.after-steps{margin-top:28px;text-align:center}
@media(max-width:900px){
  .steps{grid-template-columns:1fr}
  .step{border-right:none;border-bottom:2px solid var(--ink)}
  .step:last-child{border-bottom:none}
}

/* ---------- savanna (green band) ---------- */
.green-band{background:var(--yawkey);color:var(--paper);border-bottom:2px solid var(--ink)}
.green-band .sec-head h2{color:var(--paper)}
.green-band .sec-head .mono{color:var(--twine)}
.band-lede{max-width:62ch;font-size:clamp(17px,1.4vw,19px);margin:-24px 0 48px;color:rgba(250,247,241,.92)}
.feature-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:32px}
.feature-item h3{font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;font-size:26px;color:var(--twine);margin-bottom:8px}
.feature-item p{font-size:15px;color:rgba(250,247,241,.82)}
@media(max-width:900px){.feature-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.feature-grid{grid-template-columns:1fr}}

/* ---------- timeline ---------- */
.timeline{position:relative;max-width:820px;margin:0 auto}
.timeline::before{content:"";position:absolute;left:11px;top:6px;bottom:6px;width:2px;background:var(--ink)}
.tl-item{position:relative;padding:0 0 56px 64px}
.tl-item:last-child{padding-bottom:0}
.tl-item::before{
  content:"";position:absolute;left:2px;top:4px;width:16px;height:16px;
  background:var(--yawkey);border:2px solid var(--ink);border-radius:50%;
}
.tl-item .mono{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--yawkey);display:block;margin-bottom:8px}
.tl-item h3{font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;font-size:clamp(28px,3vw,40px);margin-bottom:10px}
.tl-item p{max-width:58ch}
.tl-item p + p{margin-top:12px}
.tl-note{
  font-family:'IBM Plex Mono',monospace;font-size:12.5px;letter-spacing:.04em;
  color:rgba(28,23,20,.55);border:1px dashed var(--rule);padding:10px 14px;margin-top:14px;max-width:58ch;
}

/* ---------- prose ---------- */
.prose{max-width:68ch;margin:0}
.prose p{margin-bottom:1.2em}
.prose p:last-child{margin-bottom:0}
.prose .drop::first-letter{
  font-family:'Big Shoulders Display',sans-serif;font-weight:800;color:var(--yawkey);
  font-size:4.2em;float:left;line-height:.8;padding:4px 10px 0 0;
}

/* ---------- stat band ---------- */
.stat-band{
  border-bottom:2px solid var(--ink);
  display:grid;grid-template-columns:repeat(3,1fr);
}
.stat{
  padding:clamp(32px,4vw,56px) clamp(20px,3vw,40px);
  border-right:2px solid var(--ink);text-align:center;
}
.stat:last-child{border-right:none}
.stat .num{font-family:'Big Shoulders Display',sans-serif;font-weight:800;font-size:clamp(52px,6vw,84px);line-height:1;color:var(--yawkey)}
.stat .lbl{font-family:'IBM Plex Mono',monospace;font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;margin-top:10px}
@media(max-width:700px){
  .stat-band{grid-template-columns:1fr}
  .stat{border-right:none;border-bottom:2px solid var(--ink)}
  .stat:last-child{border-bottom:none}
}

/* ---------- CTA / signup ---------- */
#cta{text-align:center;border-bottom:2px solid var(--ink)}
#cta h2{font-size:clamp(48px,7vw,96px);margin-bottom:16px}
#cta p{max-width:52ch;margin:0 auto 32px}
.signup{display:flex;gap:0;max-width:520px;margin:0 auto;flex-wrap:wrap;justify-content:center}
.signup input{
  flex:1;min-width:240px;padding:14px 18px;font-family:'IBM Plex Mono',monospace;font-size:14px;
  border:2px solid var(--ink);background:#fff;color:var(--ink);
}
.signup input::placeholder{color:rgba(28,23,20,.45)}
.signup .btn{box-shadow:none;border-left:none}
.signup-note{font-family:'IBM Plex Mono',monospace;font-size:17px;font-weight:700;color:var(--ink);margin-top:14px;letter-spacing:.04em}

/* ---------- footer ---------- */
footer{
  padding:32px clamp(20px,5vw,56px);
  display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;
  font-family:'IBM Plex Mono',monospace;font-size:12.5px;letter-spacing:.06em;
}
footer nav ul{display:flex;gap:20px}

/* ---------- logo integration ---------- */
.brand{align-items:center}
.brand .mark{height:40px;width:auto;color:var(--yawkey);flex-shrink:0}
.brand-txt{display:flex;flex-direction:column;line-height:1.15}
.stamp .center .stamp-mark{width:96px;height:auto;color:var(--yawkey)}


#different .cards{grid-template-columns:repeat(2,1fr);max-width:1060px;margin:0 auto}
.card-note{margin-top:14px;font-family:'IBM Plex Mono',monospace;font-size:13px;letter-spacing:.05em;color:var(--yawkey);font-weight:700}
.deep{background:var(--paper-deep)}
.step p + p{margin-top:12px}
.prose-lead{font-size:19px;max-width:62ch;margin:0 0 8px}
.needs{list-style:none;margin:18px 0 26px;padding:0;display:grid;gap:10px;max-width:62ch}
.needs li{font-size:19px;line-height:1.5}
.needs li::before{content:"— ";color:var(--twine)}
.beats{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:var(--ink);border:2px solid var(--ink);margin-top:26px}
.beat{background:var(--paper);padding:24px 22px}
.beat .mono{display:block;font-size:12px;letter-spacing:.14em;color:var(--yawkey);margin-bottom:8px;text-transform:uppercase;font-weight:700}
.beat p{margin:0;font-size:16px}
.guarantee{margin-top:26px;max-width:70ch;font-size:17px}
.brandline{text-align:center;padding:72px 6vw;border-bottom:2px solid var(--ink);background:var(--paper-deep)}
.brandline h2{font-size:clamp(42px,6vw,76px)}
.brandline .mono{display:block;margin:16px 0 6px;font-size:13px;letter-spacing:.16em;color:var(--yawkey);text-transform:uppercase}
.brandline .sub{display:block;color:#6B675F;font-size:12px;letter-spacing:.12em;text-transform:uppercase}
.brandline .btn{margin-top:24px;display:inline-block}
@media(max-width:900px){.beats{grid-template-columns:1fr}#different .cards{grid-template-columns:1fr}}
.punch{font-size:clamp(21px,2.4vw,27px);font-weight:700;color:var(--yawkey);max-width:30ch}
.btn-lg{font-size:clamp(19px,1.8vw,23px);padding:22px 48px;letter-spacing:.06em}

.photo-band{position:relative;height:clamp(320px,52vh,560px);border-bottom:2px solid var(--ink);margin:0;
  background:repeating-linear-gradient(-45deg,transparent 0 26px,rgba(110,26,34,.05) 26px 52px),var(--paper-deep);
  display:flex;align-items:center;justify-content:center;overflow:hidden}
.photo-band img,.photo-band video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.photo-band .ph-label{font-family:'IBM Plex Mono',monospace;font-size:13px;letter-spacing:.1em;text-transform:uppercase;
  color:rgba(28,23,20,.5);text-align:center;padding:0 8vw;max-width:64ch;line-height:1.9}
.photo-band .cap{position:absolute;right:16px;bottom:12px;font-family:'IBM Plex Mono',monospace;font-size:11px;
  letter-spacing:.08em;color:rgba(28,23,20,.6);text-transform:uppercase}

.hero-film{position:relative;height:clamp(340px,58vh,620px);overflow:hidden;border-bottom:2px solid var(--ink);background:var(--paper-deep)}
.hero-film video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero{grid-template-columns:1fr !important}

 .bw-nav-link { color: rgb(28,23,20) !important; }
 .bw-nav-link:hover { color: var(--yawkey) !important; background: none !important; }
 
 .modal-title {font-family:'Big Shoulders Display',sans-serif;font-weight:800;text-transform:uppercase;font-size:28px}
 
 /* Scroll to Top */
html .scroll-to-top {
	transition: opacity 0.3s;
	background: #404040;
	border-radius: var(--border-radius);
	bottom: 80px;
	color: var(--light);
	display: block;
	height: 9px;
	opacity: 0;
	padding: 10px 10px 35px;
	position: fixed;
	right: 10px;
	text-align: center;
	text-decoration: none;
	min-width: 50px;
	z-index: 1040;
	font-size: 0.8em;
}

html .scroll-to-top:hover {
	opacity: 1;
}

html .scroll-to-top.visible {
	opacity: 0.75;
}

html .scroll-to-top span {
	display: inline-block;
	padding: 0 5px;
}

html.lightbox-opened .scroll-to-top {
	right: 27px;
}

@media (max-width: 991px) {
	html .scroll-to-top.hidden-mobile {
		display: none !important;
	}
}